Archive for the ‘Blog’ Category

Client Testimonial: Lafayette Road Veterinary Hospital

Thursday, July 5th, 2012

Thank you to Dr. Greg Keeker for this flattering endorsement for WhiteHot Marketing!

“As a seasoned medical professional I’m quite comfortable with the challenge of growing a new business. The practice of veterinary medicine is always interesting and I look forward to working with clients and their pets every day.  I am not quite as comfortable with the challenges of management, accounting, legal issues, human resources ,  and the many other areas that I have little or no experience or training.  Honestly, just the word “marketing” scares me to death!  My experiences  with marketing in my profession have seemed like costly nightmares with little or no results.

On the advice of a family member I contacted  Margaret Osborn, president and owner of WhiteHot Marketing.  I knew that I wanted to incorporate technology into my new business, but was unsure about even the beginning steps.  Margaret developed a plan and timeline for setting up social media and web development  for my business, Lafayette Road Veterinary Hospital.  With her guidance I am feeling confident  that my business is properly positioned to maximize exposure in my community.  Within the first 6 weeks , my business  Facebook page was getting  14,000 views/month. After 5 months the number has increased to 22,000 [June 2011].  My cutting edge website has enabled clients to request information and schedule appointments on line.   I can’t begin to explain or understand what has happened in this area of technology. I do know who to contact when I have questions. Margaret has been very responsive to my needs  and literally “held my hand” along the way.

I am pleased with the services provided by WhiteHot Marketing, and will continue to consult with Margaret in the future.”

Read more about the marketing strategy for Lafayette Road Veterinary Hospital.

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The Power of Thank You

Wednesday, December 29th, 2010

“Many start-ups and small businesses survive and thrive via referrals and word of mouth.” Read that in a blog recently, and wow, is it an understatement.

It’s taken me months to get my own Web site live. If you know me well, you can imagine my excuses: analysis paralysis; it had to be perfect; trying to love accounting and learn Quickbooks; and on and on.

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Is Your Web Site an Under-Performer?

Wednesday, December 29th, 2010

Nearly all consumers (97%) now use online media when researching products or services.  And 90% of them use search engines. Google alone is used for nearly 34,000 searches per second. This vast volume of search data is constantly growing and changing – and it’s the secret to making your site the best performer on your sales team.

The first step in leveraging your Web site is to do everything your can to ensure your business is listed in relevant search queries on Google, Bing and Yahoo. Search engine optimization (SEO) is the key. Unfortunately, “What is good SEO?” is complicated and ever-evolving. Here are some simple truths to help business owners better understand the ins and outs of best practices that will help drive qualified traffic to your Web site.

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WhiteHot Marketing in the News

Wednesday, December 29th, 2010

Well, I guess it’s official. No turning back now. The Indianapolis Star recently covered the launch of WhiteHot Marketing.

I’ve known for many years that I wanted to be a business owner. I’ve known for even longer that I would be much more successful in life as my own boss. (Okay, I’ve always been a control freak.) So when the opportunity presented itself, I decided to make owning my own marketing agency official after “playing” at it for some time.

Thus, WhiteHot Marketing came to be. And I’m loving every overwhelming, scary, exciting moment of it. I appreciate all the support of my family and friends, and past, present and future clients.

And for those who are curious — “WhiteHot” is does not have anything to do with my perceived appearance. WhiteHot is about having fiery passion and frenetic energy for the craft of marketing and every opportunity to help others succeed. It’s really that simple.

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What Kind of Manager are You?

Monday, December 27th, 2010

I’ve had the privilege of managing some great employees over the years and working for some inspiring managers. On the flip side, I’ve also had my challenges, to say the least. On my most optimistic days — I’d say that the good and the bad employees, managers or clients have all helped me evolve into the manager I am today. However, being self-employed means you have a little more control over deciding which relationships should be nurtured and salvaged — and which you can run from and just chalk up to just sheer insanity!

See if you recognize yourself — or have flashbacks of your worst nightmare of a manager, employee or client — in any of these. I’m mortified to say (or blessed? not sure) that I’ve worked for all these types. And some that embodied all of the above!

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What’s the Buzz? Google Alerts Provide Competitive Intel

Wednesday, December 22nd, 2010

As a new business owner, I spend most of each day building relationships, managing clients and doing “actual work.” Unfortunately, what often gets neglected is monitoring the Internet for what’s happening with my competitors and within my industry, and what’s being said about me and my firm.

Why do I care? By being aware, I can mentally process the information to create assumptions about who’s winning contracts, who’s hiring whom, what business opportunities might be available, when the time is ripe to reconnect with an old prospect, etc. And being aware of what’s being said about me gives me the chance to respond quickly to negative or inaccurate information, or thank someone for a positive comment and capitalize on the nod to ask for referrals.

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Friend or Foe? How to Make eMail Marketing Your Friend

Wednesday, December 15th, 2010

Not sure if you even want e-mail marketing as a friend? According to Direct Marketing Association research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. Sounds like a pretty valuable friendship.

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