Nearly all consumers (97%) now use online media when researching products or services. And 90% of them use search engines. Google alone is used for nearly 34,000 searches per second. This vast volume of search data is constantly growing and changing – and it’s the secret to making your site the best performer on your sales team.
The first step in leveraging your Web site is to do everything your can to ensure your business is listed in relevant search queries on Google, Bing and Yahoo. Search engine optimization (SEO) is the key. Unfortunately, “What is good SEO?” is complicated and ever-evolving. Here are some simple truths to help business owners better understand the ins and outs of best practices that will help drive qualified traffic to your Web site.